Fractional CMO | Brand Growth Strategist | Marketing Leader
A strategic marketing leader delivering high-impact growth on a fractional basis, I specialize in helping brands scale through bold storytelling, data-driven strategy, and meaningful audience engagement. With deep expertise across entertainment, sports, digital media, and consumer products, I bring a proven ability to translate vision into traction.
Whether crafting brand manifestos, designing immersive consumer experiences, or leading integrated campaigns, I help companies break through — and stay ahead.
💡 Core Competencies
Brand Strategy & Positioning: Shaping magnetic brand narratives and distinct market voices
Digital Marketing Strategy: Driving growth through performance marketing and channel strategy
Experiential Marketing: Creating authentic consumer connections through immersive activations
Content Strategy & Management: Building cross-platform content ecosystems that spark engagement
Strategic Partnerships: Securing and scaling partnerships that expand brand influence and impact
🔍 Current Client Engagements
Alpha Priority Worldwide: Fractional CMO driving visibility and customer acquisition
Jimmy Miller Memorial Foundation: Campaign development for fundraising and awareness
Hermosa Beach Open 2024: Sponsorship and fan engagement strategy for major beach volleyball event
🏆 Professional Highlights
FOX Bet Sportsbook – VP, Integrated Marketing & Content Activation
New Form Entertainment – VP, Head of Marketing & Communications
Warner Bros. Worldwide TV & Digital – VP, Audience Development
CBS Interactive – VP, Marketing & Digital Research
💬 What Clients Say
"As a consultant during our start-up, she was instrumental in shaping our business plan and identifying partners that were foundational to our operations and marketing."
— L. Manzer, Founder, Georgie & Lou
