Phase 02 of 05 · Services

Search & Sourcing

A funnel, a rhythm, and deals worth your diligence budget

The search is a discipline: a funnel with stages, conversion rates, and a weekly rhythm, not a hobby of browsing listings. Phase 02 builds and runs that funnel.

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Where it breaks

Unstructured searchers chase every listing, burn out brokers with unqualified interest, and after a year have nothing but tabs.

A couple working through business listings together on a laptop at their kitchen table
The command center

The funnel, instrumented.

A disciplined search has stages and conversion rates. The member command center tracks both, from companies identified through close, so you always know which leak to fix.

The Search Metrics screen in the Five Experts command center: acquisition funnel from companies identified through close, weekly outreach log, and conversion rates at every stage
The funnel, instrumented: Search Metrics inside the member command center, from companies identified through close, with conversion rates at every stage. Representative view with sample data. Included with full membership. Upgrade to full membership →
The expert services in Phase 02

Finding the right deal: six expert categories

These experts help you build consistent deal flow, evaluate opportunities quickly, and advance qualified targets through your pipeline. Every expert in the network is matched to a phase; these are the categories that work Phase 02.

ETA Advisor

Refining Criteria · Evaluating Deals · Pipeline Management

The advisor across the whole search: refining criteria as the market teaches you, evaluating deals quickly, and keeping the pipeline moving.

Deal Sourcing Specialist

Off-Market Deal Sourcing · Broker Relationships

Actively sources off-market deals and works broker relationships on your behalf, so the funnel fills from more than the public listings.

Financial Analyst

CIM Review · EBITDA Validation · Financial Modeling

Reviews CIMs, validates EBITDA, and builds preliminary financial models, so you know what a deal is before you fall for it.

M&A Advisor

Opportunity Screening · Deal Flow · Valuation

Screens opportunities, manages deal flow, and advises on valuation as targets advance through the pipeline.

Buy-Side Business Broker

Represents the Buyer · Negotiation

Represents you, the buyer, in finding and negotiating deals. Not the seller.

Insurance Advisor

Business Insurance · D&O · Key-Person · Liability

Evaluates business insurance, D&O, key-person, and liability coverage on targets, so surprises surface in screening rather than at close.

Membership includes the coordination: matching you to the right category and the right expert for your phase. The engagements themselves, hourly or fractional, are booked and paid separately at each expert’s listed rate.

Also in this phase

Sessions, playbooks, and the room

GTM Through the Phases

A live monthly session working the search motion with peers in the same stage.

Deal War Room

Real deals under peer and expert scrutiny, monthly.

The search-funnel playbook

Our published sourcing system, free on the resources page.

Phase 02 community

Searchers comparing channels, funnels, and what is actually converting.

How it works in this phase

Included with membership. Engaged when you need depth.

Included with full membership

  • GTM Through the Phases, Deal War Room, Expert AMA
  • The search-funnel playbook and screening templates
  • Buy-box review frameworks
  • Phase-organized community

Expert engagements

  • Industry-expert consults on specific targets
  • Early diligence and financial-screen support from the bench

All expert engagements, hourly or fractional, including LOI & deal review, are booked and paid separately at each expert’s listed rate.

Start free. The system is already running.

Free membership opens the community and the playbook. Full membership, $295 a month or $2,950 a year, puts the whole coordinated system behind your deal.

Join free Upgrade to full membership →