- Product & Innovation Strategy
- 23 Sep 2025
The Future of the Connected Venue: Why AI and Data Will Decide Who Thrives and Who Gets Left Behind
For years, “connected venue” has been a buzzword for mobile ordering, cashless payments, and loyalty apps. Those are now table stakes. The real battle isn’t about who has the slickest app, it’s about who can harness AI + unified data to continuously learn, predict, and improve. Venues that fail to build this backbone will look outdated within five years.
The Hidden Truth: Most Venues Are Flying Blind
Operators think they’re collecting data, but most are hoarding it in silos. Ordering lives in one vendor’s platform, payments in another, loyalty in a third. The result? Generic offers masquerading as personalization. Fans notice. They expect Amazon-level recommendations, but what they get is a coupon blast for nachos. This is why mobile adoption still limps along at single digits in many stadiums.
Where AI Actually Moves the Needle
Forget chatbots pushing the beer you bought last season. The real game-changers are predictive and autonomous systems:
AI-driven demand forecasting: adjusting staffing in real time based on ticket scans and weather patterns.
Dynamic inventory + pricing engines: no more “out of hot dogs by halftime” and yes, expect real-time price shifts by section.
Vision-based checkout: cameras and AI replacing the POS terminal altogether. The cash register is dead - data is the new till.
When the Jaguars rolled out Jags Pay, fans who used it spent 60% more than baseline per-cap. That wasn’t just frictionless checkout, it was data-driven engagement fueling smarter offers and operations. That’s the model everyone will have to follow.
The Competitive Reality
This isn’t about stadiums vs stadiums. It’s about stadiums vs DoorDash, Netflix, and Amazon. Fans’ expectations are being set at home, not in the arena. If they can get hyper-personalized recommendations, instant fulfillment, and flawless payments on their couch, why should they accept clunky, one-size-fits-all experiences in a venue? They won’t.
Bottom line: The venues that survive will treat AI and data as their core infrastructure, not a side project. Ordering apps, wallets, loyalty - they’re just inputs. The real advantage comes from AI models that see across all of it, anticipate the fan, and make the experience feel effortless. Everyone else is just checking boxes on tech trends while their fans slip away.
